Water SuperStore

Located in St. Catharines and serving the community since 1996, Water Superstore is a family-run business dedicated to enhancing quality of life through clean, accessible water. They offer a range of products and services, including water filtration systems, maintenance, water testing, coolers, and convenient delivery options.

I designed a sign-up page as part of a marketing campaign to target and attract new leads in the St. Catharines area. Serving as the final step in the lead generation funnel, the page emphasizes the vital role of clean water in daily well-being. With its clear, user-friendly design, it effectively guides users to take action, ultimately driving conversions and supporting Water Superstore’s growth.

As part of a broader strategy to engage and attract customers, I designed two email templates for Water Superstore: one for newsletters and another for promotions. The newsletter template is crafted to keep customers informed and connected with valuable content, while the promotional template focuses on driving sales and highlighting special offers. Both templates are designed with a clean, consistent look that aligns with the brand’s identity, effectively pulling customers into the marketing funnel.

For the design strategy, I built on Water Superstore’s existing brand colours and fonts, using them in a thoughtful way to evoke a sense of freshness, cleanliness, and modernity. By strategically applying these elements, I created a cohesive look that not only reflects the brand’s identity but also reinforces its commitment to providing pure and accessible water solutions.